Email is one of the most effective methods of communication. In fact, over 4 billion people worldwide use email as a means of communication, and more than 360 billion emails are expected to be exchanged by 2024. On the other hand, writing a good email can sometimes be a bit tricky: what tone should you use? What content should you send? How can you stand out from the crowd? Answering these questions is no easy task. Coming up with ideas, communicating clearly and precisely, and writing letters that capture customers' attention are all major challenges.
Fortunately, today there are free tools based on artificial intelligence, which have made great strides in recent years. These tools will save you a considerable amount of time when it comes to sending emails, from writing content to optimizing delivery.
In this article, we'll explore how to use OpenAI's ChatGPT and Mail Track for Gmail - which are among today's best free solutions, and give expert advice on how to leverage these tools to optimize emails.
Using ChatGPT & Mail Track for Gmail to improve your email workflow
What is ChatGPT?
ChatGPT is an artificial intelligence-based tool developed by OpenAI. It uses advanced natural language models to understand and generate text. ChatGPT can be used in a variety of ways, such as writing texts, answering questions or creating content.
In our case, we should consider ChatGPT as a virtual assistant to help with many repetitive and time-consuming tasks. You'll need to give it as much detail as possible when creating the email content, for example:
- Talking about yourself, your company or your brand
- The purpose and objectives of the email
- Details on your receiver(s)
- Style and tone guidelines
- What you'd like readers to feel...
Used to good effect, ChatGPT allows you to generate high-quality content very quickly, while also enabling a high degree of email personalization.
What is Mail Track for Gmail?
Mail Track for Gmail is an email tracking tool. Mail trackers enable you to track your emails after they have been sent, and thus ensure that the email has reached the recipient, whether it has been read, or when. Using an email tracker allows you to analyze recipient behavior, clean up your contact list, or identify the ideal time to send an email.
While ethical and privacy issues can arise with email trackers, Mail Track for Gmail does not copy or store data, undergoes independent security review under Google supervision, and is audited annually. The solution is used by over 5,000 customers worldwide. Unlike other email tracking tools, Mail Track for Gmail has no impact on open rates or response rates. Emails arrive directly in the inbox, providing a precise, real-time status of every email sent.
Completely free of charge and available for both PC and phone, Mail Track for Gmail is one of the most cost-effective solutions available today.
How to use ChatGPT to create email content?
Writing compelling email content
Excellent copywriting is the backbone of a good email. But it's also one of the most time-consuming exercises. While all emails have the same structure, i.e. Subject line, greeting, email body, and closing, using ChatGPT saves time at each of these stages with a high degree of personalization. Once you've asked ChatGPT to write the entire first version of the email, you'll need to ask it to rewrite each of the above steps, in order to redirect it to what it did wrong or indicate what needs to be changed.
Subject line:
The subject line is one of the first pieces of information the recipient will take into account when receiving the email. Given that 80% of people are only scanning your email, using a strong subject line and title is an extremely important step in attracting the reader's attention and encouraging them to open the message. ChatGPT can then generate several relevant subject lines related to the content of the email. Don't forget that its primary function is to generate content.
Introduction :
Personalizing emails increases recipient engagement. By analyzing available information about the individual, such as name, title or company, ChatGPT can generate email introductions that are specifically tailored to each receiver, making them more engaging and relevant.
Email body:
ChatGPT can help write the email body by providing content suggestions based on the context and information subsequently provided by the user. For example, if the user provides details about the subject of the email or the points to be addressed, ChatGPT can generate relevant sentences or paragraphs for the email body. It can also help to structure the content clearly and coherently, suggesting transitions between ideas and ensuring that the message is well organized.
Closing:
When it comes to email closing, ChatGPT can suggest customized formulas based on the tone and context of the email, as well as on the information available about the recipient or the content of the email. By providing suggestions for the email body and closing, ChatGPT saves time and ensures that the final message is well-written and professional.