How do you make a success of your prospecting email (with free prospecting email examples)?

In an ever-changing and increasingly connected world, companies need to keep up with these changes in order to remain competitive. While contacting prospects by telephone was the norm just a few years ago, email has now become the preferred channel. According to a study by Rain Group, 8 out of 10 buyers prefer to be contacted by email, compared with one in two by telephone.

Despite strong interest in email, email prospecting can be very complicated. After analyzing 12 million outreach emails, Backlinko and Pitchbox found that more than 90% are ignored. As a marketer, you need to write an email that stands out from the many others in your prospect's inbox.

Email prospecting works, provided it's used appropriately. Let's take a look at what email prospecting is, what tips you need to write the perfect email, and how to offer email prospecting examples.