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Imagine throwing a bottle into the sea, and hoping that the content of your message is read by the right person. How do you know if the person has received the message? When did they open the message? In the world of digital marketing, communicating through email campaigns without having access to certain KPIs would be like navigating without a compass.
Fortunately, there are now free email trackers for Gmail that allow you to find out whether leads have actually opened the email, or when it was read, and thus fine-tune your digital marketing strategy. Thanks to mail trackers, it's possible to know what's working and what's not, so you can adjust your strategy according to the data returned by the mail tracker, and make informed decisions based on numbers.
According to Accenture, 91% of consumers say they are more likely to buy from brands that offer relevant offers and recommendations. So, why is Mail Track for Gmail the best solution for email tracking in 2024?
What is an email tracker and why use email tracking?
Email tracking is a tool or application designed to collect information on the status of emails sent. Thanks to an email tracker, you can find out if and when an email has been opened, and sometimes other functions such as the number of times the email has been viewed, or whether the links contained in the email have been visited.
Often invisible, email trackers generally work by embedding a tiny image pixel in the e-mail. When the recipient view the e-mail, the pixel is loaded and sends information back to the e-mail tracker server, notifying the sender that the e-mail has been opened, for example.
Using email tracking can improve communication between sender and recipient. For instance, it's possible to identify the best time to send an email to increase the rate of engagement. What's more, knowing exactly when an email has been read enables senders to schedule reminders neither too early nor too late, thereby increasing positive response rates.