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Imagine throwing a bottle into the sea, and hoping that the content of your message is read by the right person. How do you know if the person has received the message? When did they open the message? In the world of digital marketing, communicating through email campaigns without having access to certain KPIs would be like navigating without a compass.
Fortunately, there are now free email trackers for Gmail that allow you to find out whether leads have actually opened the email, or when it was read, and thus fine-tune your digital marketing strategy. Thanks to mail trackers, it's possible to know what's working and what's not, so you can adjust your strategy according to the data returned by the mail tracker, and make informed decisions based on numbers.
According to Accenture, 91% of consumers say they are more likely to buy from brands that offer relevant offers and recommendations. So, why is Mail Track for Gmail the best solution for email tracking in 2024?
What is an email tracker and why use email tracking?
Email tracking is a tool or application designed to collect information on the status of emails sent. Thanks to an email tracker, you can find out if and when an email has been opened, and sometimes other functions such as the number of times the email has been viewed, or whether the links contained in the email have been visited.
Often invisible, email trackers generally work by embedding a tiny image pixel in the e-mail. When the recipient view the e-mail, the pixel is loaded and sends information back to the e-mail tracker server, notifying the sender that the e-mail has been opened, for example.
Using email tracking can improve communication between sender and recipient. For instance, it's possible to identify the best time to send an email to increase the rate of engagement. What's more, knowing exactly when an email has been read enables senders to schedule reminders neither too early nor too late, thereby increasing positive response rates.
How do email trackers boost sales?
Mail trackers provide very useful information about which strategy to adopt in order to communicate as effectively as possible. As mentioned above, mail trackers can predict the best times to send an e-mail. According to several studies, the best time to send emails is Thursday, Tuesday and Wednesday before 10 p.m. However, this data is not a certainty, and may vary depending on the industry or company. Thanks to email tracking, it's possible to know exactly when to send emails, for example by sending several identical emails on different days and at different times. The most frequently opened emails will then be a good indicator of the best time to send emails.
Mail trackers are also an excellent tool for increasing sales. Knowing whether a prospect has opened an email - and when - makes it possible to assess their interest in the subject of the email, based on their interactions. It is then possible to prioritize prospects according to their interests and therefore adapt communication. If, for example, a lead has opened an e-mail but has not followed up a few hours later, it is possible to call them to follow up. From a marketing point of view, measuring the open rate enables you to create content that is more relevant to the target audience.
What are the other benefits of email trackers?
The benefits of a mail tracker are not limited to sales and marketing. Using a mail tracker in communications ensures that important information sent to recipients has been received and opened. In collaborative projects, using mail trackers ensures that information has been taken into account, guaranteeing an extra layer of accountability.
When it comes to human resources, using an email tracker can help recruiters schedule follow-ups, establish a more effective communication strategy, or identify the most interested and engaged candidates based on their email interaction. This enables recruiters to focus their efforts on those candidates most likely to respond, optimizing their workflow and saving time.
Outside the company, using a mail tracker in everyday life helps to manage events or personal gatherings by tracking who has viewed the invitation. Mail trackers can confirm that a message has been delivered and read, offering peace of mind.
Why choose the Mail Track for Gmail extension?
Choosing the right email tracker extension can be a complicated process. While companies with large budgets may turn to expensive solutions, there are free email trackers for gmail that are perfect for all kinds of businesses and individuals.
Mailtrack for Gmail is one of the most interesting email tracker extensions available today. With unlimited e-mail tracking completely free of charge, the Mailtrack extension also fits perfectly into Gmail mailboxes, making it effortless to track the status of sent e-mails directly from the Gmail inbox.
With Mailtrack for Gmail, there's no need to manually activate tracking for each email, which can quickly become a tedious task depending on the number of emails. This tool automatically integrates tracking functionality into every email you send.
What's more, notifications are instantaneous. As soon as the email is opened, Mailtrack for Gmail returns the time and location of the recipient's interaction with the message, providing relevant and detailed information.
Completely accessible to beginners through a user-friendly interface integrated into Gmail, the Mailtrack extension centralizes data and enables a degree of personalization all in one place.
With over 20,000 users, companies and organizations all over the world trust this free email tracker for gmail, which complies with strict privacy protection standards. Mailtrack for Gmail guarantees the confidentiality of personal information and e-mail content.