Unlocking email tracking with Mailtrack for Gmail: Expert tips for effective usage

Read confirmation features are increasingly becoming the standard for contemporary digital exchanges. Indeed, all the major social networks and instant messengers now offer read confirmation features: Whatsapp, Instagram, Messenger, Snapchat and even iMessage automatically integrate this functionality into their service. While WhatsApp, the most popular instant messaging service, will have 2 billion monthly users by 2024, the numbers for Gmail are quite similar, with over 1.8 billion active users. Despite the same number of users, unlike instant messaging, e-mail doesn't automatically integrate read confirmation functions. Yet mail trackers are one of the most useful functions to add to your e-mail application. How to read gmail receipts and how to use these tools?

Understanding the Basics of Email Tracking

What is Email Tracking?

Email tracking is a generic term for an extension that monitors certain KPIs linked to the sending of an email, such as delivery, opening, or recipient interaction with the received email. Senders will then receive notifications and data indicating whether the email has been opened, how many times, or whether links contained in the email have been clicked. With the help of a mail tracker, it is therefore possible to understand the performance of sent emails.

How does an Email Tracker work?

It is possible to track emails by inserting a line of code directly into the email. This code will then be triggered when the recipient interacts with the email. It will then send the relevant information back to a specific server, which can then translate the returned information.

This code can be integrated into an invisible pixel within the email, so as to not impact the visual aspects. It's also possible to track an email through a link. When recipients click on the link, a code will send the data back to the server, which records the click and logs relevant data such as the time of click, the user's IP address and the referring web page.

Why is Mailtrack for Gmail one of the best solutions?

Traditionally used by large companies, email trackers have now been democratized. Mailtrack for Gmail is one of the most cost-effective solutions available today. Free and easy to use, as well as offering accurate return data, this solution will suit marketing professionals and private individuals alike. In this article, we'll explain how to use an email tracker, and what the best uses are.

Example of personal use of email trackers

Using email trackers to plan events

Do you need to plan a party, a family reunion or a trip? While these events can be very complicated to organize, using a mail tracker could make them a whole lot easier. With a mail tracker, you can send email invitations to guests and track in real time who has opened the email, as well as which guests have confirmed their attendance, who has declined the invitation, and who has not yet replied. This visibility enables you to make informed decisions and efficiently coordinate all aspects of an event. For example, if the majority of recipients open the invitation email for an outdoor excursion but ignore the one for a movie night, then it would seem more appropriate to adjust planning accordingly to offer more popular activities.

Use of email trackers to prepare optimal follow-ups and mailings

It's extremely common to send an email and, after a few days with no response, wonder whether the recipient has received the email or whether it has been read. Email trackers now make it possible to answer these questions through read receipts to show when an email has been opened. This information will then be very useful for planning precise reminders based on the recipient's behavior. For example, once again, you need to plan a party. Using an email tracker will enable you to monitor email openings and identify recipients who have not yet replied. After a week with no response, a reminder could then be scheduled, by email or telephone, to encourage them to confirm their attendance or provide a reply.

Use email trackers to share important news or announcements

Sending emails with trackers to share important news can be extremely helpful. It's much easier to track who has opened, read and replied to the email than any other type of communication. For example, it's very practical to send an email to announce a pregnancy or the birth of a child. By including an email tracker, tracking how many people read the email, clicked on the links to see photos of the newborn or sent congratulations in response becomes much simpler.

Use email trackers to find a job

Looking for a job is very difficult. Recruitment processes can be long and complex, often even involving several interviews to land a position. Sending an application via email with an integrated tracker could be a solution to make the job search process more transparent and efficient. Including a tracker for each email application makes it possible, among other things, to monitor recruiter engagement and know when the email has been opened. This visibility makes it easier to understand potential employers' interest in each application. It's then simpler to adopt an appropriate approach.

Email tracking case studies in professional environment

Why should recruiters use email trackers to find the right candidate?

While using email trackers is very useful for candidates, integrating email trackers into recruitment processes also offers significant advantages for recruiters. For example, email trackers can be used to estimate candidate engagement levels and prioritize those who are most interested. It is then possible to create a prioritization of candidates with a variable based on the candidates' level of interest versus behavior based on email opening.

In addition, recruiters can track opens and clicks on emails sent to candidates to plan more strategic and personalized follow-ups. By knowing who has opened the email or clicked on the links and not yet replied, recruiters can better target their follow-ups and optimize their time and effort.

Use email trackers to improve email content & discover patterns

Analyzing the data returned by the email tracker is highly beneficial for improving and assessing customer interest in marketing content. Email tracking helps optimize campaigns by identifying areas for improvement and adapting content to better meet recipients' expectations. Email trackers will help maintain audience engagement and maximize the impact of marketing communications.

For example, if many recipients open the email but don't interact with it much, it might be worth reviewing the content. The content may lack attractive visuals, or CTA buttons may be poorly positioned. On the other hand, if the links in advertising emails are frequently clicked but email opening is low, considering working on more punchy subject lines to grab recipients' attention may be an option.

Use email trackers to detail your sales strategy

The use of email trackers offers an extra level of detail to optimize prospecting and conversion efforts. A sales representative sending a detailed sales proposal to a potential customer, thanks to the integration of an email tracker, can obtain valuable information on the reception of his email. He can see precisely when the individual opens the email, which sections of the proposal pique the most interest, and even how many times the prospect consults the document.

The sales representative might then notice, for example, that the recipient has opened the email several times and spent more time on the section describing the product's key features. With this information in hand, it's then simpler to adapt one's strategy by deciding to focus on the specific benefits highlighted by the prospect, or to offer a personalized demonstration to meet certain specific needs. This targeted, reactive approach could increase the chances of conversion and strengthen the relationship with the recipient.

Using email trackers as evidence in litigation

Email trackers provide precise documentation of the communication and distribution of documents. This feature is therefore extremely useful in situations of dispute or subsequent contestation, where it is imperative to have tangible proof of exchanges. By recording email openings, clicks on links and recipient responses, email trackers provide irrefutable proof of communication.

On the other hand, it is legitimate to ask whether email trackers or read receipts can be legally presented as evidence. According to Jaffari v Grabowski, the Court held that when the sender receives confirmation that his e-mail has been relayed, whether by means of an email tracking system or an acknowledgement of receipt, the question of whether the mail has actually been read falls within the competence of the recipient.

In the event of disagreement or conflict, being able to present a verifiable trace of the sending and receipt of documents or information can therefore facilitate legal proceedings.

In conclusion, the functionalities of email trackers can be applied to many different situations, demonstrating their versatility and usefulness in a variety of contexts, both personal and professional.

Using an email tracker is also useful for specific sectors, such as real estate. By using an email tracker, real estate agents can monitor customers' email opens and identify which properties are generating the most interest, enabling them to personalize their recommendations and better meet their customers' needs.

Using Gmail trackers such as Mailtrack for Gmail to read receipts on gmail provides greater visibility into recipient engagement. This facilitates better management of both business and personal communications, providing valuable data for optimizing marketing strategies and improving follow-up efficiency.