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Read confirmation features are increasingly becoming the standard for contemporary digital exchanges. Indeed, all the major social networks and instant messengers now offer read confirmation features: Whatsapp, Instagram, Messenger, Snapchat and even iMessage automatically integrate this functionality into their service. While WhatsApp, the most popular instant messaging service, will have 2 billion monthly users by 2024, the numbers for Gmail are quite similar, with over 1.8 billion active users. Despite the same number of users, unlike instant messaging, e-mail doesn't automatically integrate read confirmation functions. Yet mail trackers are one of the most useful functions to add to your e-mail application. How to read gmail receipts and how to use these tools?
Understanding the Basics of Email Tracking
What is Email Tracking?
Email tracking is a generic term for an extension that monitors certain KPIs linked to the sending of an email, such as delivery, opening, or recipient interaction with the received email. Senders will then receive notifications and data indicating whether the email has been opened, how many times, or whether links contained in the email have been clicked. With the help of a mail tracker, it is therefore possible to understand the performance of sent emails.
How does an Email Tracker work?
It is possible to track emails by inserting a line of code directly into the email. This code will then be triggered when the recipient interacts with the email. It will then send the relevant information back to a specific server, which can then translate the returned information.
This code can be integrated into an invisible pixel within the email, so as to not impact the visual aspects. It's also possible to track an email through a link. When recipients click on the link, a code will send the data back to the server, which records the click and logs relevant data such as the time of click, the user's IP address and the referring web page.
Why is Mailtrack for Gmail one of the best solutions?
Traditionally used by large companies, email trackers have now been democratized. Mailtrack for Gmail is one of the most cost-effective solutions available today. Free and easy to use, as well as offering accurate return data, this solution will suit marketing professionals and private individuals alike. In this article, we'll explain how to use an email tracker, and what the best uses are.