Unlocking email tracking with Mailtrack for Gmail: Expert tips for effective usage

Read confirmation features are increasingly becoming the standard for contemporary digital exchanges. Indeed, all the major social networks and instant messengers now offer read confirmation features: Whatsapp, Instagram, Messenger, Snapchat and even iMessage automatically integrate this functionality into their service. While WhatsApp, the most popular instant messaging service, will have 2 billion monthly users by 2024, the numbers for Gmail are quite similar, with over 1.8 billion active users. Despite the same number of users, unlike instant messaging, e-mail doesn't automatically integrate read confirmation functions. Yet mail trackers are one of the most useful functions to add to your e-mail application. How to read gmail receipts and how to use these tools?

Understanding the Basics of Email Tracking

What is Email Tracking?

Email tracking is a generic term for an extension that monitors certain KPIs linked to the sending of an email, such as delivery, opening, or recipient interaction with the received email. Senders will then receive notifications and data indicating whether the email has been opened, how many times, or whether links contained in the email have been clicked. With the help of a mail tracker, it is therefore possible to understand the performance of sent emails.

How does an Email Tracker work?

It is possible to track emails by inserting a line of code directly into the email. This code will then be triggered when the recipient interacts with the email. It will then send the relevant information back to a specific server, which can then translate the returned information.

This code can be integrated into an invisible pixel within the email, so as to not impact the visual aspects. It's also possible to track an email through a link. When recipients click on the link, a code will send the data back to the server, which records the click and logs relevant data such as the time of click, the user's IP address and the referring web page.

Why is Mailtrack for Gmail one of the best solutions?

Traditionally used by large companies, email trackers have now been democratized. Mailtrack for Gmail is one of the most cost-effective solutions available today. Free and easy to use, as well as offering accurate return data, this solution will suit marketing professionals and private individuals alike. In this article, we'll explain how to use an email tracker, and what the best uses are.

Example of personal use of email trackers

Using email trackers to plan events

Do you need to plan a party, a family reunion or a trip? While these events can be very complicated to organize, using a mail tracker could make them a whole lot easier. With a mail tracker, you can send email invitations to guests and track in real time who has opened the email, as well as which guests have confirmed their attendance, who has declined the invitation, and who has not yet replied. This visibility enables you to make informed decisions and efficiently coordinate all aspects of an event. For example, if the majority of recipients open the invitation email for an outdoor excursion but ignore the one for a movie night, then it would seem more appropriate to adjust planning accordingly to offer more popular activities.

Use of email trackers to prepare optimal follow-ups and mailings

It's extremely common to send an email and, after a few days with no response, wonder whether the recipient has received the email or whether it has been read. Email trackers now make it possible to answer these questions through read receipts to show when an email has been opened. This information will then be very useful for planning precise reminders based on the recipient's behavior. For example, once again, you need to plan a party. Using an email tracker will enable you to monitor email openings and identify recipients who have not yet replied. After a week with no response, a reminder could then be scheduled, by email or telephone, to encourage them to confirm their attendance or provide a reply.

Use email trackers to share important news or announcements

Sending emails with trackers to share important news can be extremely helpful. It's much easier to track who has opened, read and replied to the email than any other type of communication. For example, it's very practical to send an email to announce a pregnancy or the birth of a child. By including an email tracker, tracking how many people read the email, clicked on the links to see photos of the newborn or sent congratulations in response becomes much simpler.

Use email trackers to find a job

Looking for a job is very difficult. Recruitment processes can be long and complex, often even involving several interviews to land a position. Sending an application via email with an integrated tracker could be a solution to make the job search process more transparent and efficient. Including a tracker for each email application makes it possible, among other things, to monitor recruiter engagement and know when the email has been opened. This visibility makes it easier to understand potential employers' interest in each application. It's then simpler to adopt an appropriate approach.