Starting your email marketing journey: essential tips for creating a mailing list from scratch

You've just launched your business but are looking to establish an online presence. Or, maybe your website is attracting more and more people, and you want to accelerate sales. Every business journey is unique, but whatever your situation, building an email list is essential. In fact, email marketing is cost effective since you don't have to pay for print, postage, or ad space. More than 8 out of 10 marketers spend between 0 and 20% of their budget on email marketing. But on the other hand, email marketing is highly profitable, with an ROI that ranks among the best channels offering an impressive return of $42 for every dollar invested according to the Financial Post.

If you don't know where to start building a mailing list, you'll find all the information you need to get started quickly and efficiently in this comprehensive guide.